ClientEarth’s 2019 Climate Snapshot is a report of public attitudes toward climate issues in the UK. We created a series of infographics to draw attention to key findings and generate interest interest in the report via social channels.
The visual style of the infographics was deliberately brand-agnostic, so that Client Earth’s partner network and other media outlets would be comfortable adopting and sharing them. We also avoided the kind of emotive graphics often used in this sector, as ClientEarth’s preferred tone is measured, factual, confident and positive.
The infographics were designed to draw the viewer’s attention using movement, then to quickly deliver the key statement, followed by a measure of agreement.