5 Marketing Questions you MUST ask and answer

Joe Jones poses 5 marketing questions for your organisation

In the hurly-burly of marketing an SME, where resources are always limited and marketing personnel have to wear many different hats, the wood can often become hard to see for the trees. *

It’s always valuable to periodically go back to basics and check your thinking. Here I pose five questions your business or organisation must ask and answer before any marketing initiative can be successful.

*And sometimes the trees can’t be seen for all the metaphors.

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