portfolio

Underpin & Makegood Group – Branding

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Complete branding package for group of companies that previously had operated under separate names and visual identities. Our approach was to create a single stylised ‘building’ device, with one ‘floor’ representing each company within the group. Colour coding was used to differentiate the groups in certain instances.

The name “U&M Group” and strapline “Experience and Expertise” were created, following a Business Discovery workshop.

Work included stationery, signage, vehicle livery, staff uniforms and a revamped corporate website.

Villiers Brothers – Strategic Marketing

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For over 25 years the Villiers Brothers have been creating stunning high-end furniture and sculpture using a blend of traditional metalworking techniques, inspired designs and cutting-edge technology.

Whilst they have prestigious clients worldwide and have achieved many accolades, we were engaged to explore further opportunities for marketing their work more widely and taking fuller advantage of digital channels.

We delivered a brand refocus and digital marketing strategy to refocus their messaging on their authentic offer – setting them apart from any competition and communicating the passion, craft and sheer hard work involved in creating their pieces.

KING 9 EUROPE – Branded Content

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Archipelago developed a brand strategy, developed visual branding and created initial materials for an Asian manufacturing company expanding in to Europe.

Key challenges included creating visual impact and a clear proposition in a crowded and well-established marketplace.

King 9 – Video #1
King 9 – Video #2
King 9 – Video #3

Content like this is typically used to generate awareness of a new product or player in the marketplace, and to start building an audience through social media.

Interactive E-cards

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Back when Flash was a thing, and before Facebook reminded you when your best friends’ birthday was – people wanted a way to send (and preschedule) electronic greetings. We created an interactive e-card service – joandjoe.com – with an underwater theme.

The site allowed you to send beautiful, animated personalised greetings. Some of the cards were fully interactive – others more like a short video story.

The cards were loved and used by thousands of people around the world and adopted by organisations including WWF, The Wildlife Trusts and PADI / Project AWARE.

(More info to be added soon).

Graphit.com Product Configurator

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GRAPHIT is a tube-and-bracket system used in industry to create structures for moving, storing and displaying materials.

We conceived and managed the design, development and launch of an online configurator that would allow customers to configure their own structures (within a preset range of designs).

The app was custom-built using cutting-edge technologies including React & WebGL. It was optimised for desktop, tablet and smartphone use. We conducted a series of User Testing workshops with existing customers and key stakeholders from the client organisation.

An internal framework for rapid addition of new products was developed, and a roadmap including Augmented Reality to enable customers to instantly visualise structures in situ.

The app was the first of its kind in the industry, and swiftly spawned imitations from competitors.