by Joe Jones
Farming is a critical component of the climate change solution. We designed this report in partnership with Greenhouse PR for the Nature Friendly Farmers Network, presenting their recent survey findings and a series of interviews.
Find out more about NFFN and see the report at https://www.nffn.org.uk/farming-for-our-future/
by Joe Jones
In response to Extinction Rebellion’s challenge to the creative industry – to “Declare a Climate and Ecological emergency and act accordingly,” – forward-thinking agencies have pledged to declare their revenues from carbon-intensive business and work to reducing it.
Greenhouse PR has been at the forefront of this movement, with a decade of environmental credentials behind them and a host of clients pushing the boundaries of environmental and socially progressive innovation.
Archipelago was commissioned to design and produce a report highlighting their formidable expertise, experience and commitment in this arena.
You can see their report here on the Creative Climate Disclosure website.
Find out more about Greenhouse PR.
by Joe Jones
The tool has since been used in successful campaigns to persuade regions such as the Bahamas to treat Sharks as a valuable resource and to protect them from overfishing.
by Joe Jones
Whilst they have prestigious clients worldwide and have achieved many accolades, we were engaged to explore further opportunities for marketing their work more widely and taking fuller advantage of digital channels.
We delivered a brand refocus and digital marketing strategy to refocus their messaging on their authentic offer – setting them apart from any competition and communicating the passion, craft and sheer hard work involved in creating their pieces.
by Joe Jones
Key challenges included creating visual impact and a clear proposition in a crowded and well-established marketplace.
Content like this is typically used to generate awareness of a new product or player in the marketplace, and to start building an audience through social media.