by Joe Jones
The tool has since been used in successful campaigns to persuade regions such as the Bahamas to treat Sharks as a valuable resource and to protect them from overfishing.
by Joe Jones
Whilst they have prestigious clients worldwide and have achieved many accolades, we were engaged to explore further opportunities for marketing their work more widely and taking fuller advantage of digital channels.
We delivered a brand refocus and digital marketing strategy to refocus their messaging on their authentic offer – setting them apart from any competition and communicating the passion, craft and sheer hard work involved in creating their pieces.
by Joe Jones
Key challenges included creating visual impact and a clear proposition in a crowded and well-established marketplace.
Content like this is typically used to generate awareness of a new product or player in the marketplace, and to start building an audience through social media.