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technology & innovation

Greenhouse PR – Climate Disclosure Report

August 20, 2019 by Joe Jones

In response to Extinction Rebellion’s challenge to the creative industry – to “Declare a Climate and Ecological emergency and act accordingly,” – forward-thinking agencies have pledged to declare their revenues from carbon-intensive business and work to reducing it.

Greenhouse PR has been at the forefront of this movement, with a decade of environmental credentials behind them and a host of clients pushing the boundaries of environmental and socially progressive innovation.

Archipelago was commissioned to design and produce a report highlighting their formidable expertise, experience and commitment in this arena.

You can see their report here on the Creative Climate Disclosure website.

Find out more about Greenhouse PR.

Filed Under: B2B, B2C, campaigns, clean energy & renewables, content creation, corporate, infographics, marketing support, nonprofit, post, SME, startup, technology & innovation

Explainer Animation: BERRI Case Study

July 8, 2019 by Joe Jones

BERRI has the potential to improve the lives of thousands of children in the UK, whilst reducing the cost of their care. We created this animated explainer showing a real-life example* of how this innovate system works.

*All data has been anonymised to protect privacy.

Transcript

Daniel was a troubled 14 year old, placed into foster care.

Each time he was placed with a family, something would go wrong – and he would have to be moved on.

He went through 6 foster homes like this.

Then two children’s homes.

Everyone believed that Daniel was headed for a worse destination.

At that point his care workers used BERRI.

Daniel’s mother had died not long after the argument that led to him coming into Care.

He was still grieving, and carrying an unbearable level of guilt.

He feared getting close to anyone else. 

So he hid his depression behind his destructive behaviour.

Medication to relieve his depression helped him to open himself up to therapy.

Bereavement therapy helped Daniel understand his Mum’s death was not his fault, and allowed him to form new relationships with caregivers.

Almost immediately, Daniel’s life began to turn around. 

Within a few months he was able to move out of the care home, into a new foster placement which, 18 months later, is still going well.

He was able to engage better in school, make new friends and see a more optimistic future.

BERRI had helped Daniel’s social worker and carers to see clearly what was required.

Using BERRI helped to give Daniel a better life, and it also saved a lot of money. 

Had this intervention happened earlier, the tremendous cost (personal and financial) to Daniel, his carers and the public purse could have been avoided.

An estimated £120,000 per year has been saved by providing the right resources to Daniel.

Across the UK there are potentially thousands of children in a similar situation. 

It’s time to do something about it.

For more information visit berri.org,uk

About Video Explainers

We produced this animation from scratch for Lifepsychol Ltd, to help people understand the impact of their innovation and to attract the attention of investors and potential customers.

Animation is a great way – sometimes the only way – to illustrate a powerful concept that can’t necessarily be shown physically.

It allows you to concentrate the viewer’s attention on just the salient information and – where necessary – to avoid issues of representation that might otherwise detract from the central points being made.

Explainer Animations are a highly effective way to raise awareness of an innovative technology, product, service or process. For more information please contact us.

Filed Under: B2B, content creation, infographics, misc, nonprofit, SME, startup, technology & innovation, video explainers

Explainer Animation: AquaSaver

July 8, 2019 by Joe Jones

Did you know that 4-10 Litres of water are wasted every time you run the hot tap and wait for the hot water to arrive?

Aquasaver is a simple device that automatically diverts the cooled water back into the system to be recycled.

Transcript:

When you turn on the hot tap, there is usually a delay before the hot water arrives. The cold water in the pipe goes straight down the drain.

The amount of water wasted depends upon the length of pipe
between the hot water source and the tap.

In a typical house, between 4 and 10 litres of fresh water are wasted every time a hot tap is used. Aquasaver is a simple, inexpensive system that reduces this water wastage.

Aquasaver redirects the cold water back into the system where it can be recycled for toilet cisterns, washing machines or garden water storage.

When the hot water arrives at the tap, Aquasaver lets it through.

Aquasaver works with a range of hot water sources – such as immersion heaters or combination boilers, and can easily be fitted in houses, offices, hotels, boats – in fact, anywhere that hot water is used.

Saving Water is good for the environment, and will save money where water is metered.

Aquasaver – saving water, saving money.

About Explainer Animations

We produced this animation from scratch for Advanced Water Save Ltd, to help people understand the impact of their innovation and to attract the attention of investors and potential customers.

Animation is a great way – sometimes the only way – to show how a system works that would be completely hidden in real life.

It allows you to concentrate the viewer’s attention on the information you want to convey; they won’t be distracted by background detail, like what age the house is or the apparent income bracket of the occupants.

Explainer Animations are a highly effective way to raise awareness of an innovative technology, product, service or process.

Filed Under: B2B, B2C, clean energy & renewables, content creation, misc, post, product innovation, SME, technology & innovation, video explainers

KING 9 EUROPE – Branded Content

April 1, 2019 by Joe Jones

Archipelago developed a brand strategy, developed visual branding and created initial materials for an Asian manufacturing company expanding in to Europe.

Key challenges included creating visual impact and a clear proposition in a crowded and well-established marketplace.

King 9 – Video #1
King 9 – Video #2
King 9 – Video #3

Content like this is typically used to generate awareness of a new product or player in the marketplace, and to start building an audience through social media.

Filed Under: B2B, brand identity design, campaigns, corporate identity, post, SME, technology & innovation

Graphit.com Product Configurator

March 29, 2019 by Joe Jones

GRAPHIT is a tube-and-bracket system used in industry to create structures for moving, storing and displaying materials.

We conceived and managed the design, development and launch of an online configurator that would allow customers to configure their own structures (within a preset range of designs).

The app was custom-built using cutting-edge technologies including React & WebGL. It was optimised for desktop, tablet and smartphone use. We conducted a series of User Testing workshops with existing customers and key stakeholders from the client organisation.

An internal framework for rapid addition of new products was developed, and a roadmap including Augmented Reality to enable customers to instantly visualise structures in situ.

The app was the first of its kind in the industry, and swiftly spawned imitations from competitors.

Filed Under: B2B, corporate, startup, technology & innovation, UX/UI

ETI Infographics

April 29, 2019 by Joe Jones

Working closely with the comms team and heads of engineering, we created an extensive series of infographics for Energy Technology Institute’s stakeholder engagement programmes.

Part of a presentation on how HDV efficiency is critical to meeting carbon targets
This complex infographic explained the Innovation Funding Landscape around low-carbon energy generation
The Energy Systems Modelling Environment explained, using the familiar device of the London Tube Map (with permission from TFL)
Smart Systems and Heat – Relationships between Technologies

Filed Under: clean energy & renewables, content creation, infographics, portfolio, technology & innovation, UX/UI, video explainers

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