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2019 Climate Snapshot – Animated Infographic Series

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This work was produced for ClientEarth in partnership with GreenhousePR

ClientEarth’s 2019 Climate Snapshot is a report of public attitudes toward climate issues in the UK. We created a series of infographics to draw attention to key findings and generate interest interest in the report via social channels.

The visual style of the infographics was deliberately brand-agnostic, so that Client Earth’s partner network and other media outlets would be comfortable adopting and sharing them. We also avoided the kind of emotive graphics often used in this sector, as ClientEarth’s preferred tone is measured, factual, confident and positive.

The infographics were designed to draw the viewer’s attention using movement, then to quickly deliver the key statement, followed by a measure of agreement.

Greenhouse PR – Climate Disclosure Report

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In response to Extinction Rebellion’s challenge to the creative industry – to “Declare a Climate and Ecological emergency and act accordingly,” – forward-thinking agencies have pledged to declare their revenues from carbon-intensive business and work to reducing it.

Greenhouse PR has been at the forefront of this movement, with a decade of environmental credentials behind them and a host of clients pushing the boundaries of environmental and socially progressive innovation.

Archipelago was commissioned to design and produce a report highlighting their formidable expertise, experience and commitment in this arena.

You can see their report here on the Creative Climate Disclosure website.

Find out more about Greenhouse PR.

Explainer Animation: AquaSaver

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Did you know that 4-10 Litres of water are wasted every time you run the hot tap and wait for the hot water to arrive?

Aquasaver is a simple device that automatically diverts the cooled water back into the system to be recycled.

Transcript:

When you turn on the hot tap, there is usually a delay before the hot water arrives. The cold water in the pipe goes straight down the drain.

The amount of water wasted depends upon the length of pipe
between the hot water source and the tap.

In a typical house, between 4 and 10 litres of fresh water are wasted every time a hot tap is used. Aquasaver is a simple, inexpensive system that reduces this water wastage.

Aquasaver redirects the cold water back into the system where it can be recycled for toilet cisterns, washing machines or garden water storage.

When the hot water arrives at the tap, Aquasaver lets it through.

Aquasaver works with a range of hot water sources – such as immersion heaters or combination boilers, and can easily be fitted in houses, offices, hotels, boats – in fact, anywhere that hot water is used.

Saving Water is good for the environment, and will save money where water is metered.

Aquasaver – saving water, saving money.

About Explainer Animations

We produced this animation from scratch for Advanced Water Save Ltd, to help people understand the impact of their innovation and to attract the attention of investors and potential customers.

Animation is a great way – sometimes the only way – to show how a system works that would be completely hidden in real life.

It allows you to concentrate the viewer’s attention on the information you want to convey; they won’t be distracted by background detail, like what age the house is or the apparent income bracket of the occupants.

Explainer Animations are a highly effective way to raise awareness of an innovative technology, product, service or process.

Underpin & Makegood Group – Branding

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Complete branding package for group of companies that previously had operated under separate names and visual identities. Our approach was to create a single stylised ‘building’ device, with one ‘floor’ representing each company within the group. Colour coding was used to differentiate the groups in certain instances.

The name “U&M Group” and strapline “Experience and Expertise” were created, following a Business Discovery workshop.

Work included stationery, signage, vehicle livery, staff uniforms and a revamped corporate website.

KING 9 EUROPE – Branded Content

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Archipelago developed a brand strategy, developed visual branding and created initial materials for an Asian manufacturing company expanding in to Europe.

Key challenges included creating visual impact and a clear proposition in a crowded and well-established marketplace.

King 9 – Video #1
King 9 – Video #2
King 9 – Video #3

Content like this is typically used to generate awareness of a new product or player in the marketplace, and to start building an audience through social media.