B2C

Greenhouse PR – Climate Disclosure Report

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In response to Extinction Rebellion’s challenge to the creative industry – to “Declare a Climate and Ecological emergency and act accordingly,” – forward-thinking agencies have pledged to declare their revenues from carbon-intensive business and work to reducing it.

Greenhouse PR has been at the forefront of this movement, with a decade of environmental credentials behind them and a host of clients pushing the boundaries of environmental and socially progressive innovation.

Archipelago was commissioned to design and produce a report highlighting their formidable expertise, experience and commitment in this arena.

You can see their report here on the Creative Climate Disclosure website.

Find out more about Greenhouse PR.

Explainer Animation: AquaSaver

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Did you know that 4-10 Litres of water are wasted every time you run the hot tap and wait for the hot water to arrive?

Aquasaver is a simple device that automatically diverts the cooled water back into the system to be recycled.

Transcript:

When you turn on the hot tap, there is usually a delay before the hot water arrives. The cold water in the pipe goes straight down the drain.

The amount of water wasted depends upon the length of pipe
between the hot water source and the tap.

In a typical house, between 4 and 10 litres of fresh water are wasted every time a hot tap is used. Aquasaver is a simple, inexpensive system that reduces this water wastage.

Aquasaver redirects the cold water back into the system where it can be recycled for toilet cisterns, washing machines or garden water storage.

When the hot water arrives at the tap, Aquasaver lets it through.

Aquasaver works with a range of hot water sources – such as immersion heaters or combination boilers, and can easily be fitted in houses, offices, hotels, boats – in fact, anywhere that hot water is used.

Saving Water is good for the environment, and will save money where water is metered.

Aquasaver – saving water, saving money.

About Explainer Animations

We produced this animation from scratch for Advanced Water Save Ltd, to help people understand the impact of their innovation and to attract the attention of investors and potential customers.

Animation is a great way – sometimes the only way – to show how a system works that would be completely hidden in real life.

It allows you to concentrate the viewer’s attention on the information you want to convey; they won’t be distracted by background detail, like what age the house is or the apparent income bracket of the occupants.

Explainer Animations are a highly effective way to raise awareness of an innovative technology, product, service or process.

Villiers Brothers – Strategic Marketing

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For over 25 years the Villiers Brothers have been creating stunning high-end furniture and sculpture using a blend of traditional metalworking techniques, inspired designs and cutting-edge technology.

Whilst they have prestigious clients worldwide and have achieved many accolades, we were engaged to explore further opportunities for marketing their work more widely and taking fuller advantage of digital channels.

We delivered a brand refocus and digital marketing strategy to refocus their messaging on their authentic offer – setting them apart from any competition and communicating the passion, craft and sheer hard work involved in creating their pieces.

Interactive E-cards

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Back when Flash was a thing, and before Facebook reminded you when your best friends’ birthday was – people wanted a way to send (and preschedule) electronic greetings. We created an interactive e-card service – joandjoe.com – with an underwater theme.

The site allowed you to send beautiful, animated personalised greetings. Some of the cards were fully interactive – others more like a short video story.

The cards were loved and used by thousands of people around the world and adopted by organisations including WWF, The Wildlife Trusts and PADI / Project AWARE.

(More info to be added soon).