startup

Greenhouse PR – Climate Disclosure Report

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In response to Extinction Rebellion’s challenge to the creative industry – to “Declare a Climate and Ecological emergency and act accordingly,” – forward-thinking agencies have pledged to declare their revenues from carbon-intensive business and work to reducing it.

Greenhouse PR has been at the forefront of this movement, with a decade of environmental credentials behind them and a host of clients pushing the boundaries of environmental and socially progressive innovation.

Archipelago was commissioned to design and produce a report highlighting their formidable expertise, experience and commitment in this arena.

You can see their report here on the Creative Climate Disclosure website.

Find out more about Greenhouse PR.

Explainer Animation: BERRI Case Study

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BERRI has the potential to improve the lives of thousands of children in the UK, whilst reducing the cost of their care. We created this animated explainer showing a real-life example* of how this innovate system works.

*All data has been anonymised to protect privacy.

Transcript

Daniel was a troubled 14 year old, placed into foster care.

Each time he was placed with a family, something would go wrong – and he would have to be moved on.

He went through 6 foster homes like this.

Then two children’s homes.

Everyone believed that Daniel was headed for a worse destination.

At that point his care workers used BERRI.

Daniel’s mother had died not long after the argument that led to him coming into Care.

He was still grieving, and carrying an unbearable level of guilt.

He feared getting close to anyone else. 

So he hid his depression behind his destructive behaviour.

Medication to relieve his depression helped him to open himself up to therapy.

Bereavement therapy helped Daniel understand his Mum’s death was not his fault, and allowed him to form new relationships with caregivers.

Almost immediately, Daniel’s life began to turn around. 

Within a few months he was able to move out of the care home, into a new foster placement which, 18 months later, is still going well.

He was able to engage better in school, make new friends and see a more optimistic future.

BERRI had helped Daniel’s social worker and carers to see clearly what was required.

Using BERRI helped to give Daniel a better life, and it also saved a lot of money. 

Had this intervention happened earlier, the tremendous cost (personal and financial) to Daniel, his carers and the public purse could have been avoided.

An estimated £120,000 per year has been saved by providing the right resources to Daniel.

Across the UK there are potentially thousands of children in a similar situation. 

It’s time to do something about it.

For more information visit berri.org,uk

About Video Explainers

We produced this animation from scratch for Lifepsychol Ltd, to help people understand the impact of their innovation and to attract the attention of investors and potential customers.

Animation is a great way – sometimes the only way – to illustrate a powerful concept that can’t necessarily be shown physically.

It allows you to concentrate the viewer’s attention on just the salient information and – where necessary – to avoid issues of representation that might otherwise detract from the central points being made.

Explainer Animations are a highly effective way to raise awareness of an innovative technology, product, service or process. For more information please contact us.

Interactive E-cards

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Back when Flash was a thing, and before Facebook reminded you when your best friends’ birthday was – people wanted a way to send (and preschedule) electronic greetings. We created an interactive e-card service – joandjoe.com – with an underwater theme.

The site allowed you to send beautiful, animated personalised greetings. Some of the cards were fully interactive – others more like a short video story.

The cards were loved and used by thousands of people around the world and adopted by organisations including WWF, The Wildlife Trusts and PADI / Project AWARE.

(More info to be added soon).

Graphit.com Product Configurator

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GRAPHIT is a tube-and-bracket system used in industry to create structures for moving, storing and displaying materials.

We conceived and managed the design, development and launch of an online configurator that would allow customers to configure their own structures (within a preset range of designs).

The app was custom-built using cutting-edge technologies including React & WebGL. It was optimised for desktop, tablet and smartphone use. We conducted a series of User Testing workshops with existing customers and key stakeholders from the client organisation.

An internal framework for rapid addition of new products was developed, and a roadmap including Augmented Reality to enable customers to instantly visualise structures in situ.

The app was the first of its kind in the industry, and swiftly spawned imitations from competitors.

Start-up Strategy: Explanimation

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In 2010 a wide range of subsidies and incentives for renewable energy technologies came into force in the UK. 

The tariffs were incredibly generous and, almost overnight, a new industry sprang up to meet the exploding demand for installation. 

Some of the technologies, such as solar photovoltaic (PV) panels, were pretty simple to understand. Others, like Air-source heat pumps, were counterintuitive and the basic principles hard to explain. In addition, the tariffs themselves were complex, and the rates changed every three months.

Having already done some creative work in this sector, and with a strong personal interest in renewable energy, we identified the widespread need for small/medium businesses with limited marketing budgets to explain the technologies and tariffs to their customers.

With video rapidly ascending as the premium content format for online marketing, we created a set of renewable energy explainers using an clean, minimal 2d animation style. We devised a way to add customer branding to the videos, a custom online player, and a brandable video file distribution system. We created a licensing model that protected our IP but allowed for customised content and, most importantly, we updated the videos live every three months or when tariffs changed.

This way, for a simple, scalable monthly or annual subscription fee, businesses could show branded explainers on their websites and in face-to-face sales scenarios, with always up—to-date tariffs and worked examples of cost savings. This avoiding the one-off costs for producing highly-researched animated content which would then have to be periodically amended.

The service was immensely popular and, relying almost entirely on carefully researched direct marketing (for larger customers) and natural viral propagation (for everyone else), we captured a huge slice of the market and ran highly profitably for several years.

Eventually changes to environmental policy drove down (or wound up) the available tariffs – the industry shrank back accordingly and we decided not to grow the business any further until renewable energy returns to the UK government’s priority list.

Our Explainer Videos combined stylised explanations of mechanical processes with clear visual presentations of tariff data and calculations.

Key Achievements

  • Produced some of the most effective explainers ever made about renewable energy technologies across 16 topics
  • Devised innovative content-licensing model to protect our IP in customer-branded materials
  • Developed online app to part-automate video creation process and remotely manage access
  • Customers included UK Government, EDF, Wolseley/Plumb Center, Saint-Gobain as well as hundreds of SMEs