Technology & Innovation
Describing the importance of innovation can come across like a platitude. Needless to say, innovation is critical in tackling global challenges - such as climate breakdown and resource scarcity - and the everyday needs of people.
Market forces ensure that, should you wish to buy a toothbrush, you have hundreds (if not thousands) of options - all with very similar functionality.
However - should you find yourself with restricted mobility and wish to go swimming, for example, you may find that your options for getting in and out of the pool can be extremely limited. These challenges may change in detail over time, but they are very real and not always properly addressed by mainstream channels. These challenges present opportunities at the commercial level but, perhaps more importantly, a chance to make a genuinely positive impact.
With 20 years' experience in creative problem solving, explanatory communication and brand development, we are uniquely placed to work with product designers and innovators to get stakeholder buy-in, raise awareness and ultimately take products to market.