Understanding the market need for your product or service, and the different ‘audience groups’ that you need to communicate with is critical to success. The strategy needs to be crystal clear, simple enough for everyone in the organisation to understood, and practical to implement. We can help you:
• Create, define, or refine your Strategy
• Turn it into a practical Marketing Plan
• Identify key obstacles & challenges
• Make the best use of your marketing resources
It's rare that any business has an obvious opportunity and a crystal-clear purpose. Building a business and maintaining focus - as markets and consumer behaviours change - is unrelentingly tough.
Even well-resourced organisations can easily drift off track over time - or fail to make their offering clear to the right audience. However there are tried and tested ways to navigate a clear course, and having an outsider's perspective can be incredibly valuable.
We use a structured but flexible discovery process to help you clarify your thinking, identify issues, and set objectives and priorities. It's fast, usually intense, and often throws up extremely valuable ideas and insights.
Once we've done a short intro call to discuss your scenario and make sure we're a good fit, the first step is typically a half-day Discovery Workshop, which could be on a specific topic we’ve touched on, or completely freeform. The workshop takes the form of whiteboard & post-its session, with up to four key personnel from your business. It’s great to involve other stakeholders - but, for the first meeting, you may decide to limit it so that we can cover any sensitive or controversial topics more easily.
At the end of this process we will have identified any key issues (and sometimes resolved them in the course of the discussion), agreed actions and made suggestions for next steps. The cost for this workshop is £450 +VAT.
We are confident that you will get value for money from the workshop but - if you feel that you have not, you can adjust what you pay us accordingly.
Anything you share with us in a workshop will be entirely confidential. We typically cover a lot of ground, so we recommend scheduling workshops for the morning rather than the afternoon, and preferably at our studio or at least away from your usual work environment - to facilitate clear thinking and to avoid distractions.
Next Steps - Intro Call
Get in touch and we’ll spend 15-20 minutes talking through your scenario - with no obligation - to see if there’s a good fit. If it turns out that what you need is outside our expertise, we’ll try to refer you to someone more suitable.
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