Whilst many of the fundamental principles of marketing have no changed over the last 10-15 years – the processes, terminology and technology to implement them certainly have.
Whilst it can be hard for an in-house team to a/get all their work done and b/keep up with the changing digital landscape, the opportunities to market an authentic product to a huge audience at a relatively low cost are incredible.
The key challenge is knowing where to start with the available marketing channels. Creating a clear strategy and adopting a test & learn approach that works towards clear goals but can pivot as opportunities appear, is key to achieving good marketing Return on Investment (ROI).